ABOUT US StyleOwner

Our mission is to excite and engage the entrepreneurial spirit in women. StyleOwner makes it super easy and fun for anyone to create an online store and personalize it for their social network by curating from an amazing catalog of great fashion brands. STYLEpreneurs* provide friends with customized recommendations and make a generous 10% commission on every sale. True social selling for the first time. *STYLEpreneur: An aspiring businesswoman who possesses great style and a love of fashion.


We would love to say that StyleOwner’s story was one surrounded by excitement, intrigue, and mystery.  The truth is, the idea was born where all good ideas are born - in a bar (the drinks were really good!). We quickly realized that by combining the best marketing tool (a recommendation from a family member or friend) with the power of social media, StyleOwner could empower people to become entrepreneurs. With that realization we set out to build a world class team and customer experience.

Joel Weingarten, The Idea Man

Prior to founding StyleOwner, Joel taught robotics at Penn in the Electrical and Systems Engineering Department. There he developed a successful inner city education initiative using robotics in classrooms under an NSF grant.

During graduate school at the University of Michigan, Joel was a part of a DARPA (defense department research) grant where he helped develop the world’s fastest legged robot (RHex). When not building robots or websites, Joel can be found cooking with his wife Anna, playing in Central Park or turning the temperature down in the office (he kindly bought Snuggies for everyone in the office).

Check out Joel's store, Mr Roboto!

Jordana Silver, The Best Executionist

Jordana credits her interest in fashion to her childhood when her mother dressed in elaborate outfits: snakeskin, fishnets, and harem pants, oh my! After studying fashion design at the Parsons School of Design, Jordana worked at Michael Kors for seven years. There she worked alongside Michael himself on his men’s and women’s design teams and also learned the business side of the industry working in corporate sales.

Jordana has been a StyleOwner enthusiast since she first met Joel over a year ago. In her spare time, she actually enjoys talking about business, trying different New York restaurants, and people watching. Krumping is a passion that only her close-knit friends get to see and she is also attempting to learn how to MouthStep beat-box, inspired by a video she recently saw.

Check out Jordana's store, 'Bisous Bisous!

Matt Murphy, our favorite Nerd/Genius

Before joining StyleOwner, Matt has been involved in the startup scene in San Francisco and has founded many projects focused on creative writing and the arts. Matt attended the University of Michigan where he spent a lot of time in the lab at the Center for the Study of Complex systems working on dynamical models of language contact.

Since then, Matt has spent very little time away from a computer and has designed all sorts of business systems including high frequency trading, e-commerce analytics, CRM, marketing analytics, and social games. Matt loves to snowboard and eat Indian food, and has recently learned to prepare several Indian dishes thanks to some fantastic Youtube tutorials. Matt lives right on the California coast in a house overlooking the crashing waves of the Pacific Ocean and not far from the San Andreas Fault.

Haley Jones, Our Creative Genius

In third grade, Haley discovered her love for all things design and internet based when she designed her first website displaying her fabulous MS Paint Harry Potter pixel drawings. Over the years, her passion and skills developed culminating in the study of Illustration and Design at the Savannah College of Art and Design.

Haley has a huge appetite for food and considers eating a serious hobby (she really likes cheese). Her guiltiest pleasure is her shoe collection, which does not fit comfortably into her NYC size closet. Haley’s newest obsession is her Pug named Gus, who she secretly is scheming to incorporate into the StyleOwner logo.

Check out Haley's store, Painted!


Alexa "Lex" Brandt, Store Owner Mastermind

Building community has always been Alexa’s favorite pastime. Armed with a clipboard, she has plotted and planned creative ways for people to engage with one another since middle school. Prior to StyleOwner, Alexa spent five years building Step Up Women’s Network into one of the most sought-after women’s network in the nation. Most recently, she fostered community as graduate student leader at Babson College while earning her MBA.

Affectionately referred to as “Mr. T” for her obsession with accessories, Alexa’s love of fashion began as a young girl when she would change her outfit up to four times per day (yes, really). Alexa is NYC newbie enjoying “Lex and the City” adventures far away from her Californian roots.

Check out Lex's store, Lex!

Erik Schuckel, Programming Superhero

Bio coming soon.....

Check out Erik's store, Lex!

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